Archive for the ‘Media & Press’ Category

Celebrate Summer with A ROCKIN’ ICE




L.A. is a bit more tropical now, thanks to the arrival of A Rockin’ Ice. A gourmet food truck, A Rockin’ Ice serves Hawaiian-style
shave ice. For those unfamiliar with shave ice, think snow cones but more exotic. These shave ices are modeled after Matsumoto’s,
a famous shave ice stand on the North Shore of Oahu, Hawaii. (more…)

LA POPSUGAR: Food Truck Watch For Summer: A Rockin Ice

By: Melody Nazarian, July 1, 2011


PopSugar CityForget regular ice cream and fro-yo this Summer, and focus on another exciting way to cool down: A Rockin Ice truck. The purple, Hawaii-inspired vehicle is not only fun to look at, but it also has lots of fun treats to offer, like traditional Hawaiian shave ice that won’t interfere with your Summer slim-down plan. Get the scoop below, and be sure to track it down. (more…)

LA WEEKLY: Graphic design helps food trucks get attention

By Gary Baum Thursday, Apr 21 2011


Before she opened the popular Coolhaus ice cream truck, co-owner Natasha Case was a Disney Imagineer. Her architectural training and design skills were handy not only in engineering the structural integrity of the ice cream sandwiches, but in concocting what she describes as the purposefully stripped-down, “ghetto fabulous” silver-painted vehicle as well. “It’s an Angeleno thing in so many ways,” she says of the way food trucks broadcast their wares via design. “L.A. reads graphically. The freeways become runways with these trucks.” (more…)

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